Marketing

Reese's Peanut Butter Cups Is Dairy Queen's Blizzard Of The Month

Nov 01, 2014 10:35 PM EDT | By Jane Galvez

Dairy Queen brings back Reese's Peanut Butter Cups Blizzard Treat as November's Blizzard of the Month.

This fall, the ice cream chain creates a combination of milk chocolate Reese's Peanut Butter Cups, blended with their signature vanilla soft serve. The ice cream treat is available in four sizes and can also be served in a waffle cone.

According to Dairy Queen Corporations' executive vice president of Marketing for American Barry Westrum, serving Blizzard Treat upside-down sets them apart because they also continuously offers new unique flavors.

Westrum said, "This Blizzard Treat flavor always comes up on a list of fan favorites and it's easy to see why. You can't beat the combination of chocolate, peanut butter and our signature soft serve."

Most of the fan favorite Dairy Queen ice cream flavors can be made into DQ cakes, which can be served in holidays, such as Christmas and Thanksgiving, and personal events. The Reese's Peanut Butter Cup Blizzard Cake is offered at 8 inches and 10 inches in sizes.

The Reese's Peanut Butter Cup Pie Blizzard was the Blizzard of the Month in July. In September, the new Apple Pie Blizzard, made up of cinnamon apple, cinnamon pie pieces, vanilla soft serve, and whipped topping and sprinkle of cinnamon on top, was declared the Blizzard of the Month.

Fans of Pumpkin Pie Blizzard are also delighted to know that the fall flavor makes its annual return for a limited period.

Dairy Queen started serving the signature Blizzard Treat with combinations of cookies, nuts, chocolates, candies, and fruits blended with vanilla soft serve ice cream in 1985. They also started the iconic upside-down serving of ice cream that has become a tradition.

For more information on the brand, you can visit the website DairyQueen.com or follow them on twitter.com/dairyqueen and like the page facebook.com/dairyqueen.

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