updated - May 22, 2013 Wednesday EDT
MarcasUSA announced on Friday that it would be selling the Mexican brand of Pasta De Lasser Andromaco diaper rash ointment in United States markets, including retailers Walmart, Kmart, Walgreens, Rite Aid, and in designated Hispanic stores across the country.
The brand of diaper rash, available in 60g tubes in the U.S., stated a press release from MarcasUSA on Friday, had been available in Mexico for over 45 years to help prevent diaper rash for babies. Pasta De Lasser Andromaco and Marcas noted that one of the key elements that made the brand the leading treatment in Mexico was the lack of fragrance in the product, an additive chemical that could cause skin irritation. The product became so popular that it reported to be used by entire Mexican families to help in the treatment of minor skin irritations.
"As the brand achieves key distribution milestones, we are deploying television and social media campaigns to support Pasta De Lassar and our retail partners," MarcasUSA Chief Executive Richard Phillips commented on for the press release. "Our experience shows US Hispanic consumers seek out proven and effective brands from established pharmaceutical manufacturers like Andromaco."
Currently Pasta De Lasser launched promotional programs in the U.S. through television and social media websites to promote its brand, especially to the Hispanic market across the 50 states. Spanish network Univision, according to the press release, will broadcast advertisements for Pasta De Lasser. The company's official Facebook page, http://www.facebook.com/PastadeLassar, will launch a baby photo competition called "Mi Bebe Sano y Feliz," where up to three winners may win a cameo spot on a future TV commercial.
"There is nothing more special to parents than a happy and healthy baby," said Phillips in a separate MarcasUSA press release issued Wednesday. "We wanted to create a contest that not only promoted Pasta de Lassar's contribution to pediatric health for nearly five decades, but also supported parents in celebrating and sharing their baby's happiness with family and friends across the country."
The Pasta De Lasser's products have been manufactured from Mexican corporation Andromaco Laboratories, which has been running over 80 years. MarcasUSA, LLC, according to their press release, will be importing the ointment directly from the diaper rash's manufacturing company, Industria Farmaceutica Andromaco.
MarcasUSA in general focuses on the distribution of foreign health and beauty brands, like Pasta De Lasser Andromaco diaper rash ointment, in the U.S, especially, as the press release admitted, "when the brands have a strong affinity with consumers from their country of origin."
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