updated - May 22, 2013 Wednesday EDT
By Zanub Saeed
Ice cream corporation Haagen-Dazs announced that it will be launching a summer reading competition for its consumers, where they will share some of their most cherished moments and post them on social media websites Twitter and Instagram to be added to the final narrative.
Check Alex Guarnaschelli will be one of several guest authors and contributors who will take some of the entries sent by customers and fans of the ice cream, using the #HDmoment hashtag online, to create a free e-Book for Haagen-Dazs that they hope will be a future big summer read, said a press release issued by The Haagen-Dazs Brand on Friday. The book will be available for download in fall 2012.
"This book celebrates summertime and all of the delicious moments that come with it," Guarnaschelli stated for the press release. "I've been a life-long fan of Haagen-Dazs ice cream and believe in savoring the moments-no matter how small or simple-that make life richer. When they asked me to contribute to this book, it felt like a no-brainer."
Guarnaschelli and others will accumulate the Twitter posts and Instagram photos and turn them into a new ode to summer, said the press release. Some of the fans will even get a chance to be published in the final cut of the novel, which will be a tribute to Haagen-Dazs' 50 years as an ice cream vendor.
In addition to the 50 summers full of savory moments, said the press release, Haagen-Dazs will be $25,000 to the University of California Davis and their honey bee research, as well as an extra $5 to post and photo submitted by fans through Twitter and Instagram for the project, up to $50,000, thus totally $75,000 to aid the honey bee research initiative to save the animals, noted the press release.
"When summer comes to a close and we're all reflecting on how time slipped away from us so quickly, we're excited to be able to share a beautiful keepsake that helps us remember 50 years of summer moments made like no other," Cady Behles, Haagen-Dazs brand manager, was quoted for the press release as stating. "And, of course, we couldn't do that without the help of those who know and love our brand most, so we're really looking forward to collaborating with our fans on this beautiful story."
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