Biz/Tech

Twitter Chief Publicly Tweeted Business Plan Intended as Personal Message

Nov 25, 2014 06:25 AM EST | By Staff Reporter

Twitter Chief Financial Officer Anthony Noto sent out a tweet about an intention to purchase a company and how he would follow through with the plan at a company meeting in mid-December.

The message, which was intended as a private message according to Twitter spokesman Jim Prosser, was posted on the social media web site Twitter before it was removed, Sydney Morning Herald reports.

"I still think we should buy them," Noto tweeted.

 "He is on your schedule for Dec 15 or 16 -- we will need to sell him. I have a plan."

No names were dropped on who Noto was sending the message to or which company he's interested in buying.

This very common major fail proves that even top Twitter executives also experience trouble themselves in using the service of the microblogging web site.

Noto's slip up even got a name of its own, a "DM fail," short for "Direct Message Fail."

Other company executives have also experienced DM fails, according to the report. Back in 2010, Dave McClure, a start up investor at Silicon Valley took to Twitter and revealed that Ron Conway, another Silicon Valley investor was accusing him that he was working with other companies to take control of the market of financing startups.

Ironically, Twitter is currently working on improving its services to avoid misuse and slip-ups like these, according to executives themselves at a meeting with investors earlier on November.

Meanwhile, former Goldman Sachs banker and National Football League CFO Anthony Noto joined Twitter back in 2009 paving the way for the social media giant to develop a good relationship between the Securities and Exchange Commission.

Noto became Twitter's CFO in July and helmed the company in accumulating $1.8 million in convertible debt in September, using the money to fund future deals and acquisitions.

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