Starbucks Introduces New ‘EarthSleeve’ in Bid to Save Trees

A cup of Starbucks coffee sits on a table in a cafe in central Hong Kong January 16, 2011. (Photo: REUTERS / Joel Boh)

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Starbucks unveiled its new "EarthSleeve" on Thursday, a product that is set to save around 100,000 trees as the company moves to be greener.

The coffee giant partnered with LBP Manufacturing and Henkel to design the new greener hot-cup sleeve that's designed to reduce the amount of materials needed to create the product, the Seattle-based company said in a statement.

The EarthSleeve is currently being introduced into Starbucks locations across the U.S. and Canada, and is being evaluated for global usage.

The new products' reduce raw fiber material by 34 percent and increase post-consumer content by 25 percent.

According to the statement, the EarthSleeve decreases raw material makeup and a new total usage of 85% post-consumer fiber content.

Chicago-based LBP Manufacturing is known for its hot beverage solutions such as the original Coffee Clutch hot cup sleeve, Beverage on the Move insulated beverage to-go carrier and THERMO GRIP double-wall hot cups..