updated - May 25, 2013 Saturday EDT
"Gangnam Style", a Korean pop song by rapper Psy has become a YouTube sensation garnering nearly 100 million views and even singers like Nelly Furtado, T-Pain, Josh Groban and Justin Timberlake's manager are singing his praises.
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South Korean rapper Psy and his "Gangnam Style" music video has gone viral since it was first uploaded to YouTube on July 15th with 95 million views and counting. When the song was first released, it had actually only been well known to fans of K-Pop.
According to the LA Times on Aug. 4th, "Gangnam Style" is "unstoppable" and "taking over the world." Rapper T-Pain also admired the new hip style by tweeting the following on Aug. 24th: "Words cannot describe how amazing this video is."
The song is also about people pursuing this luxurious lifestyle as the scenes in the video suggest. It shows Psy as a hotshot in a number of seemingly exuberant and luxurious settings only to find out that the scene is pretty mundane when the camera pans out.
The video is a parody of life in 21st century South Korea where people are in love with beautiful material things and status. Park's satirical song points at these features and uses the Gangnam area as the pinnacle of Korea's current trends.
Gangnam is a wealthy area of Seoul known for its luxurious crowds concerned with shopping, slim girls and coffee shops. South Korea has become the world's 11th largest coffee market as the number of coffee shops increased more than 50 percent between 2011 and 2012.
Park refers to this in his song when he says "A classy girl who know how to enjoy the freedom of a cup of coffee" (Translated) He pokes fun at the women who would rather pay a couple bucks for a cheap meal in order to enjoy the conspicuous luxuries available such as Starbucks coffees. These women are known as "doenjangnyeo" a term used to describe people blindly pursuing brand names and luxuries.
Watch the "Gangnam Style" video below:
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