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New McDonald's CEO Steve Easterbrook Confronts Worse-Than-Expected February Sales

Mar 09, 2015 06:48 PM EDT | By Michael Smith

McDonald's Chief Executive Officer Steve Easterbrook, who recently began his role with the company, is confronting worse-than-expected sales for the month of February. 

The company has reported its ninth straight month of shrinking same-store sales, with the United States accounting for a four-percent decline, Bloomberg reports. 

"This likely ups the urgency in terms of this new management team putting a plan out there to turn around the business," Stephens Inc. analyst Will Slabaugh told the site. 

"We're seeing that these negative results are continuing and investors need to see a viable alternative."

One of Easterbrook's first mandates was to announce plans to stop serving chicken raised with specific antibiotics in restaurants across the United States. Despite this reform, along with small increases in sales across the country in previous months, the month of February has proved continually challenging to the fast food chain. 

McDonald's same-store sales have also decreased across Asia, with an almost 13-percent decrease in January alone. 

Last month the company reported that its worldwide sales dropped for the month of January, mentioning that transactions at locations open at least 13 months fell 1.8 percent, as Fortune reports. 

The figure was approximately six percentage points higher than the quantity experts previously predicted would represent the company's drop in sales. 

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