updated - May 21, 2013 Tuesday EDT
"The Jungle Book" producer and global rights owner DQ Entertainment International (DQE) has sealed a deal with Burger King to distribute in-restaurant merchandising and themed toys.
DQE, "The Jungle Book" 3D CGI animated TV series owner, along with SMC Entertainment Group Inc., rights owner for North America, said in a statement they will launch an integrated marketing campaign at more than 12,000 Burger King locations worldwide. T
"Burger King is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property," said Tapaas Chakravarti, Chairman & CEO of DQ in a statement.
The Jungle Book promotion is based on The Jungle Book TV series' seasons 1 and 2 and The Jungle Book feature film that is currently being produced by DQE.
"Burger is proud to feature 'The Jungle Book' property to complement and enhance the excitement of our Kids Meal offerings during this promotional partnership," said Jose R Costa, Vice President, Marketing and R&D, Latin America and Caribbean, Burger King Corp.
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