FRANCHISE HERALD
Thursday August 21, 2014

updated - August 21, 2014 Thursday EDT

Burger King To Promote "The Jungle Book" Merchandise In Store

Sep 11, 2012 04:31 PM EDT

 

The Jungle Book (Wikicommons)
The Jungle Book (Wikicommons)

"The Jungle Book" producer and global rights owner DQ Entertainment International (DQE) has sealed a deal with Burger King to distribute in-restaurant merchandising and themed toys.

Like Us on Facebook

 

DQE, "The Jungle Book" 3D CGI animated TV series owner, along with SMC Entertainment Group Inc., rights owner for North America, said in a statement they will launch an integrated marketing campaign at more than 12,000 Burger King locations worldwide. T

"Burger King is the second largest hamburger chain in the world. With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and UK, this collaboration provides strong synergies and will further increase the fan base of this classic property," said Tapaas Chakravarti, Chairman & CEO of DQ in a statement.

The Jungle Book promotion is based on The Jungle Book TV series' seasons 1 and 2 and The Jungle Book feature film that is currently being produced by DQE.

"Burger is proud to feature 'The Jungle Book' property to complement and enhance the excitement of our Kids Meal offerings during this promotional partnership," said Jose R Costa, Vice President, Marketing and R&D, Latin America and Caribbean, Burger King Corp.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2014 Franchise Herald. All rights reserved.
Featured Video : The Peninsula Paris - Honouring the French 'Savoir-Faire'
TRENDING ON THE WEB

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISE FOR 2013

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics