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Why Do Many Sexist Male Commercials Feature Them As Idiots? A Look At Some Ads That Put Them Down

Jun 30, 2015 01:25 PM EDT | By Jon Lindley Agustin

For the feminist viewers, sexist male commercials that feature them as idiots are a sigh of relief. But for the Alpha-males, this is rather insulting.

Website Cracked collected some sexist male commercials that featured ignorant men and negligent dads. Some of them are funny when watched, but insulting when thought about.

This Yoplait ad is among the sexist male commercials when it featured a man who lives with his partner seen conversing over the phone and sharing her daily diet. As she enumerated the food she has consumed for the day that made her lose some weight, the guy was seen searching for those food inside the fridge only to find out they are Yoplait varieties.

Meanwhile, adding to the list of the sexist male commercials is this Hanes socks ad that featured a dad dipping his son's feet in a container of white paste for the reason that he wants socks that do not fit replaced by "the future of socks." The commercial ended with the wife saying the idea was stupid and handing the Hanes socks.

The last ad on Cracked's list of sexist male commercials was a Huggies diaper ad that spoke to wives more than to the dads. It showed a group of "negligent dads" who were made to try out putting on Huggies diapers on their babies to keep them dry for hours. The ad tried to sound positive but the men were still depicted as "idiots."

These three ads are only a few of the whole bunch of sexist male commercials that portray men in a negative way. The report by Cracked came up with some good reasons why this happens, one of them is reportedly because men are the only people who can be mocked anymore.

"If a company ever made an ad depicting a woman as unintelligent, the militant feminists who control the media would go completely mental (femental?) and ruin that company forever," the report said.

Another reason the report had that placed a bit of insult to women more than men is that "jokes need idiots."

"But why then are men always the idiots?" Cracked asked. "If we were to flip the scenario around, and were advertising a product that was primarily bought by men, could we get away with making a lady idiot?"

Does this mean that idiot women in commercials are more based on facts than men as idiots?

The Telegraph writer Harry de Quetteville expressed his thoughts and was angered by these portrayals in sexist male commercials.

"It is a total outrage," he wrote in his piece. "No wonder us men are fuming at these reductive, stereotypical gender-based images, which bear no relation to the complex reality of the care and responsibility we devote to our family duties."

What can the feminists say about this?

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