FRANCHISE HERALD
Wednesday July 30, 2014

updated - July 30, 2014 Wednesday EDT

Sonic Offering Hot Dogs in Pretzel Buns

Jun 26, 2013 01:54 PM EDT | By Staff Reporter
Sonic Drive-In
Sonic introduced new menu items with spice Wednesday.(Photo : Reuters)

The pretzel as a bread roll is quickly becoming a popular food item with Sonic announcing it will begin serving pretzel dogs - its beef hot dogs served in pretzel buns.

The new food item will only be available for a limited-time beginning from July 1 and will include the cheesy bacon pretzel dog and the original pretzel dog, topped with mustard.

The cheesy bacon pretzel dog is topped with bacon and warm melted cheese sauce, and the original pretzel dog is topped with mustard. Both are available through Aug. 11 at participating Sonic Drive-Ins nationwide.

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"When we're working on a new menu item, our team is striving not only for the perfect flavor profile, but for a bite that actually strikes an emotional chord," said Chef Claes Petersson, vice president of product innovation at Sonic Corp. "We think we've nailed it with the pretzel dogs. You pull into the drive-in and take one bite, and it just feels like summer."

Earlier this week, Wendy's announced it will be offering Pretzel Bacon Cheeseburgers

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