FRANCHISE HERALD
Tuesday March 28, 2017

updated - March 28, 2017 Tuesday EDT

Wendy's Customers Get Food Discounts With EZ-Passes At Drive-Thrus

Nov 16, 2013 10:29 AM EST | By Justin Stock
Tags
Wendy's, EZ-Pass
Wendy's Drive-Thru
Wendy's customers can buy food items from the company with their EZ-Pass.(Photo : Twitter Photo Section)

Wendy's customers in Staten Island, N.Y. can now whip through the company's five franchise restaurant locations throughout the community The Staten Island Advance reported Friday.

The company has teamed up with iDriveThru to offer a service for customers who connect credit, debit, or prepaid card information with devices they use to pay tolls. Participants can enroll in the program at Wendy's restaurants with the technology, or online at iDriveThru.com.

"Imagine going to your favorite restaurant where everybody knows you by name, what you like to eat and how you pay," Eli Grinvald, president of the Marlboro, N.J. based iDriveThru told The Advance. "You'll receive an e-mail with what you ordered and what you paid, and not only that, but you'll get discounts... and you can enjoy the benefits of the faster service. Every time a customer earns 500 points, they automatically get another $5 off their next iDriveThru order."

Participants get $5 off the initial order they purchase. This is followed by an accumulation of points or 10 points for any dollar used for free items. The deal does not include tax and items on the Wendy's dollar menu.

Wendy's says hello to drivers through a digital "Welcome to Wendy's" sign on top of the loud speaker system they pass by when entering locations.

Diners can then head straight to the pick-up window, and retrieve their comestibles at a quicker rate than normal.

"There is nothing you have to do or pay to register," Stephen Baclini, president of Rawson Food Services, who operates Staten Island Wendy's told The Advance. "The process is simple: we take your credit card number and rescan your toll tag number."

The news is the latest development since McDonald's announced plans for a third drive-thru window at all company franchise locations next year. 

 

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