Franchise News

Conde Nast to End the Publication of Details Magazine, Part of Restructuring as the Company Evolve its Business

Nov 20, 2015 11:21 PM EST | By Jean-Claude Arnobit

Condé Nast has now published the last issue of Details, a men's' fashion and lifestyle magazine, after Bob Sauerberg, the president of the company, announced in an internal memo on Wednesday that production of the magazine will be halted, according to a report from The Huffington Post.

Sauerberg said in the memo that Condé Nast is looking to "evolve the business" as the company responds to the changing behavior of its audiences.

The Huffington Post said that Condé Nast will be merging Details with GQ, its other male-focused publication.

Details had 532,266 print subscriptions this year.

The Wall Street Journal adds that Condé Nast will also be increasing the frequency of its GQ Style publication from its current twice-a-year publication.

This is the company's bid to retain the fashion designers that are currently advertising in Details.

The Huffington Post adds that Condé Nast also plans to increase GQ Style's online presence with the launching of GQStyle.com.

Details.com will still continue to operate during the transition process.

A spokesman for Condé Nast told The Huffington Post adds that about 80 percent of Details' 60 staff will be laid off following the halt of the magazine.

The remaining staffs are expected to cross over into other positions within the company.

The Wall Street Journal said that the restructuring that Condé Nast is doing comes as other publications are struggling with the declining revenue from print.

Marketers are continuing to pull advertising dollars from traditional media such as print to fund their digital advertisements.

The Wall Street Journal adds that other publishers, though, are showing an increase in their digital ad revenues.

However, the increases are not enough to offset the losses on the print side.

Sauerberg told The Wall Street Journal during an interview that it has been tough for the company during the last few months.

"Consumers love the magazine," he said. "It's not fair or right."

The Huffington Post adds that Sauerberg will be succeeding Chuck Townsend as CEO of Condé Nast in January.

© 2024 Franchise Herald. All rights reserved.

Franchise News

Real Time Analytics