Franchise News

Chipotle's Sofritas Vegan Tofu Burritto Launches Nationally Monday

Feb 27, 2014 03:33 PM EST | By Staff Reporter

Chipotle's Sofritas vegan tofu burrito will be the franchise restaurant chain's newest addition to the menu when it's placed throughout locations in New York City, Boston and restaurants throughout the United States Monday Fast Company reported.  

The food caters to customers who may want a vegetarian food item.   

"It was really ingredient driven," Nate Appleman, culinary manager at Chipotle told Fast Company.

The burrito will have organic tofu, roasted poblanos, chipotle chiles, and spices Fast Company reported.

"We just fell in love with the product itself and came up with something that I think even if you're not a vegetarian or vegan, you could eat it and love it," Appleman told Fast Company.

Appleman sees good things for the burrito, which joins the company's burrito with meat, a burrito, crispy tacos, soft tacos, salad, and chips and guacamole according to information on the company's website.

"It could cut into the sales of meat and also maybe help reduce meat consumption," Appleman told Fast Company. "Growing soy is less harmful on the environment than raising a cow just because the earth energy it takes to raise a 2,000-pound steer versus soybeans is completely different," Appleman told Fast Company.

Sofritas are currently on the menu at Chipotles in California, Colorado, Chicago and the surrounding vicinity, Delaware, Idaho, Maryland, New Mexico, Northern Indiana, Oregon, Philadelphia and the surrounding vicinity, Richmond, Va., Utah, Vancouver, British Columbia, Washington, Washington, D.C. and the surrounding vicinity, Wisconsin, and Wyoming according to information on the company's website.

The tofu product used in the Sofritas comes from Minh Tsai's Hodo Soy Beanery that produces tofu, soymilk, yuba, and prepared food not made with beans containing genetically modified organisms. Fast Company's Co-Exist reported.

Chipotle tried out the burrito over the last year, and collaborated with Tsai to make sure the food tasted the best it possibly could.

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