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CEOs Put More Value To The ALS Ice Bucket Challenge; Robert Pattinson, Britney Spears And Lady GaGa Join The Challenge

Aug 22, 2014 07:39 AM EDT | By Staff Reporter

This is not to say the rich and famous Hollywood celebrities, athletes, or the virtually unknown boy and girl next door doing the ALS ice bucket challenge do not give much credence in creating awareness for the Amyotrophic lateral sclerosis (ALS) or Lou Gehrig disease. In fact, the likes of Robert Pattinson, Britney Spears, Mickey Rourke, Lady Gaga and others in tinsel town have been making the ice cold water-dousing act more viral among the young and hip generation, drawing in funds for its research at the same time.

 But the top honchos of global business empires that heeded the challenge made it more valuable and phenomenal. Public Relations strategist Mitzie Emrich somehow knew what they had in mind.

 "CEOs feel much safer getting engaged around this campaign" because ALS awareness is a worthy cause. As business leaders, it shows their competitive nature like fraternity brothers. It proves their class, their command and who they rub elbows with. On a personal note, they are able to reveal their human, goofy side.

 The CEOs are a clique of leaders in the techie and communication industry. Their videos have been reposted several times in social media sites that uploaders in YouTube alone have been gathering millions of views for them to earn from. Bill Gates of Microsoft, Jeff Bezos of Washington Post and Amazon, Mark Zuckerberg and Sheryl Sandberg of Facebook, Satya Nadella of Microsoft, Tim Cook of Apple, etc. These are techie gods worth billions of dollars but they can be cute as they got themselves wet for ALS. It's not always about money.  

"Who knew that all we needed was a bucket and a bag of ice to create all the awareness we ever needed." - John Frates on ABC News

Only 30,000 people in USA have ALS. Not many people know about it," says Anthony Carvajal, whose own amusing take of the challenge could pass as one of those, until later in the video when he admitted the disease runs in his family. With tearful eyes, he is thankful that millions of people are now becoming aware of the ALS. The fund, so far amounting to $22.9 million, means more research to find the cure for the disease. This gives him a glimmer of hope.

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