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Coles Gets Banned for Three Years due to False Advertisement of 'Freshly Baked' Bread

Sep 30, 2014 12:04 PM EDT | By Flynna Sarah Molina

The federal court released its orders on the supermarket group, which is slapped with a fine of $3 million, to put on display the notice in shops

The famous supermarket group Coles received a ban for three years due to false advertisement that the bread was baked or made on the same day that it was for sale.

Coles was given the order to put a federal court notice in its shops as well as in its webpage to inform the consumers that it failed to comply with the Australian consumer law due to incorrect advertising bread items as "freshly cooked" and "cooked today."

James Allsop, the chief justice of the federal court, generated a ruling last week righ after Coles was said to be guilty last June for claiming false facts, misleading and deceiving representations in connection to the freshness of its products.

It must inform all customers of the ban and that it was recognized of its faulty, misleading and deceiving representations by claiming to the public that the bread is cooked on the day that it was sold when it had been made and partially cooked and then frozen, at times even frozen for months in overseas before it was sent to the supermarket.

The court has yet to release its decision on the fine to be imposed to Coles, which is currently facing over $3 million worth of penalties.

The case was raised to the Australian Competition and Consumer Commission a complaint done by the a late Victorian premier, when he had known that a loaf from the supermarket that was known to be freshly baked in the shop came from Ireland. He found out that it was even frozen earlier in the supermarket and the brand just claimed to be freshly cooked on its packaging.

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