FRANCHISE HERALD
Friday October 23, 2020

updated - October 23, 2020 Friday EDT

10 Franchise Retail Strategies to Increase Store Sales

Apr 10, 2020 04:22 PM EDT | By Staff Reporter
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10 Franchise Retail Strategies to Increase Store Sales
(Photo : pixabay)

Many retailers lack effective retail strategies to increase their sales and achieve targets. Almost half of the retail businesses fail according to U.S Small Business Administration because of the lack of retail planning.

Businesses are finding hard to afloat during these financial crises erupted due to COVID-19. If you haven't qualified for any government financial support, you can check which lenders are near you so that things can keep moving smoothly. 

You have to change the approach towards this retail business once life gets back to normalcy. In order to help you with retail planning and keep your retail business live in the market, we've come up with the top 10 Retail Strategies for a physical store.

Providing a Reason for Customers to Visit Your Store

The number one thing retailers can do to better promote their store is to provide customers with a purpose to go there. You need to tell the offerings and what value you would provide additional against the competitors. Make your planning processes efficient from day one to enhance the shopping experience.

Focus on the methods you've adopted to sell

There were times when markets had not expanded to this much broad level. Now everything is already accessible and products are available in abundance. Only a handful of things you can offer which will not be offered by your competitors through retail sales. You need to focus on how you sell that will provide value to the customer.

You need to build customer loyalty through outclass customer service. Make the customer experience remarkable and make them feel special. Product portfolio changes over time but what will make you stand out is customer experience at your Retail Outlet.

Concentrate on Minute Details

Whenever there is a chance to interact with the customer, focus on small details to make the customer experience extraordinary. Customers regard highly of those retailers who will cover each aspect to make them delighted.

Innovate Continuously

Compile your Business data and never forget to perform analyses. In modern times, technology support is essential to carry out business activities. You need to be always ready to accept change and adaptable to new technologies. Make decisions based on your Business Reports and never underestimate the trends in the market.

Allocate Budget for Advertising

There are times when customer demand is high and retailers who spend money on Marketing and Advertising tend to take in more customers. You also need to study the appropriate times and channels of advertising in order to gain new customers.

The message you can deliver across is to Limited Inventory for Fresh Stock in the store. The essential part is your message needs to be clear and should motivate people to rush for shopping at your brand. 

Increase Relevancy with Local Community

Retailers need to study in-depth about customer preferences and discover their likes and dislikes. Plan your inventory based on the relevancy of the community around the location. This is extremely important because if your pricing exceeds local competitors then you might not be successful.

Plan activities regularly at your Retail Outlet

To maximize the inflow of customers, you need to plan some activities in which people would want to happily participate. For e.g., gifts distribution ceremony or announcing Lucky Draw Winners. Always think of something new idea which will be different from your competitors.

Always act as a Brand

Don't give the impression that you are not carrying out a Business as a Brand. Always communicate that you offer products and Customer Services better than brands and we specialize in personalized communication.

Integrate Online Activities with In-Store Customers

With all the human knowledge at their fingertips, today's shoppers are much more informed than ever before. To meet the needs of these buyers and to facilitate unplanned purchases, it is essential that sales environments provide access to abundant product information, and especially that they display social proof for in-store purchases; for example, by allowing customers to view product reviews online from the store.

While more than half of buyers now use digital tools to preorder, most of them still want to close the deal in-store. When salespeople think about their digital marketing strategy, they should not just think about capturing online sales. Providing a good tool for locating the store, giving real-time access to store inventory, and having a well-executed local SEO strategy are some of the most valuable digital activities for any physical store.

Make your Store Visually Attractive

If you're in a popular area with lots of pedestrian traffic, create a beautiful showcase that tells a story and tells it well. Your shop window must be an invitation that encourages passers-by to enter. A well-designed storefront encourages purchase drives and attracts customer curiosity.

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