updated - November 23, 2020 Monday EST
Designing good product packaging is much more involved than many people realize. It isn't exactly rocket science, but if you rush it, then you are likely to make mistakes. Here are 5 product packaging tips to help you design the perfect packaging every time.
In order for your product packaging to be effective at selling your product to an audience, it needs to be designed with your target audience in mind. It is vital for any business to have a clear definition of their target demographic as this will inform a lot of your decision-making. Every aspect of your packaging from the color of the materials that you use should be chosen specifically for your particular audience.
Effective product packaging serves two primary purposes. First of all, it will hold the product and keep it safe while it makes the journey from the manufacturer to your customer's hands. The other primary purpose of product packaging is to sell your product to anyone who views it on store shelves.
In order to accomplish both of these goals, your product packaging needs to look good while also being practical. The right packaging will make a big difference to how your product is perceived, and will impact how likely people are to purchase it on impulse.
Over designing is a common issue with product packaging. Sometimes, in their rush to do something novel and unique with their packaging, businesses forget about the fundamentals that need to be in place first. We would recommend that you view this page here as a starting point, it will cover the most important basic aspects of product packaging design.
Original and unique product packaging is going to stand out on store shelves, but it is important that you don't forget the most basic aspect of good product package design - letting your audience know what's in the box. If it is not clear exactly what your product is from simply glancing at the packaging then you have likely gone wrong somewhere in the design process.
Usually, simply providing a picture of the product within will make it clear what it is. However, if this is not the case for your product, then you need to take extra steps to make it even more obvious.
There are a number of things that you need to consider when choosing an appropriate material for your product packaging. In addition to the practical concerns outlined above, you also want to choose a material that fits in with your brand and ethos. For example, if your business trades on its green credentials, then you will want to make use of environmentally friendly materials. Opting for recycled cardboard or something similar is a great way of reducing your carbon footprint and winning over consumers who are concerned about environmental issues.
With the right packaging, your products will fly off the shelves with ease. However, the wrong product packaging can hold you back severely. Make sure that you take the time to consider your packaging design options and think carefully about every aspect of it.
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