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Barbie

Barbie

Mattel Removes Sexist Barbie Book “I Can Be A Computer Engineer” From Amazon

Mattel created an outrage from feminists after reportedly underestimating young women with its Barbie book entitled “I Can Be A Computer Engineer” published out of Random House that demoralizes not just women, but also the engineering profession—women engineers at that matter.

Mattel Sales Drop Down as Barbie’s Popularity Dim

Sales of Mattel fell for the fourth consecutive quarter as demand for its Fisher-Price and Barbie brands decline further, which is not a good time since the Christmas shopping season is coming up.

After 20 Years With Mattel, Disney Princess Franchise Goes with Hasbro

2016 will mark the end of the 20-year relationship with the Disney Princesses with Mattel as the franchise switches to its rival toymaker, Hasbro.

Mattel's Barbie Doll Gross Sales Drop 14 Percent Worldwide

Mattel's Barbie sales dropped from 2013 to 2014.

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