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Mattel Sales Drop Down as Barbie’s Popularity Dim

Sales of Mattel fell for the fourth consecutive quarter as demand for its Fisher-Price and Barbie brands decline further, which is not a good time since the Christmas shopping season is coming up.

After 20 Years With Mattel, Disney Princess Franchise Goes with Hasbro

2016 will mark the end of the 20-year relationship with the Disney Princesses with Mattel as the franchise switches to its rival toymaker, Hasbro.

Lego Becomes The World's Largest Toy Maker

With the increase in sale for the first half of 2014, Lego edged out Mattel as the largest toy maker company worldwide.

Mattel's Barbie Doll Gross Sales Drop 14 Percent Worldwide

Mattel's Barbie sales dropped from 2013 to 2014.

Mattel Acquires Mega Brands For $460 Million, Expands Entities

Mattel bought Mega Brands for $460 million.

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