On a side note, several netizens reacted quite strongly about the product and its racy ad after it was announced by Coca Cola.
One Twitter user commented, "Hey @CocaCola, I dig milk and things related to milk, but DO NOT go to market."
"Dear God NO! CocaCola are Launching a brand of Milk! #Fairlife, Ad is Atrocious Worst of 2014," another one wrote.