updated - May 23, 2013 Thursday EDT
By Zanub Saeed
Miller Lite announced that anyone who has the legal first, middle, or last name "Miller" will be entitled to gift card for a full case of Miller Lite beer, if they are of legal drinking age, as part of their "It's Miller Time On Us" promotional campaign across the United States this summer.
Those who have the name Miller will be given a $25 Miller Time gift card, but must be in one of the nine cities participating in the "It's Miller Time On Us" campaign, starting on Friday, June 29 in Las Vegas, NV, and around the country, stopping off in Indianapolis, Ind., on July 28, said a press release issued by MillerCoors on Wednesday.
"Miller Time is all about those moments when you're hanging out with your real friends and enjoying the great taste of Miller Lite," Ryan Reis, senior director of marketing for Miller Lite said for the press release. "Because Miller Time starts with Miller, we decided to give some Miller Lite to our namesakes to share with their friends. As the sixth most common last name in America*, we know there are a lot of Millers ready to celebrating Miller Time on us. And if you're not a Miller, grab your friends who are and bring them to one of our events."
Those cities participating include Las Vegas, Charlotte, Milwaukee, Cincinnati, Chicago, Philadelphia, Pittsburgh, Phoenix, and Indianapolis, listed the press release.
The "It's Miller Time On Us Campaign" will start up at the poolside of The Palms in Las Vegas from 1-5 p.m. local time in Las Vegas, then make its second stop to the Charlotte EpiCenter on July 11 from 5-8 p.m. EST. The third stop will be Milwaukee's Miller Visitor Center on July 13 from 3-6 p.m. local time.
Cincinnati will be the fourth city to host the campaign, at its Holy Grail Tavern & Grille on July 17 from 5-8 p.m. EST; Chicago is fifth on the list on July 20 from 4-7 p.m. at a location yet to be announced; then off to XFINITY Live! Philadelphia on July 24 from 4-7 p.m.; and Pittsburgh's Station Square also on July 24 from 4-7 p.m. EST.
The penultimate spot where Miller fans with the name Miller can pick up their gift cards, which are limited to one person and during the designated hours listed, will be at Phoenix's Coach & Willie's venue on July 27 from 3-6 p.m. Finally, the tour will end at Georgia St. in Indianapolis from 1-4 p.m.
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