Marketing

Starbucks For Life Up For Grabs This Holiday

Dec 05, 2014 01:13 AM EST | By Jane Galvez

Starbucks is raffling prizes for their customers from Wednesday, Dec. 3, to Monday, Jan. 5, 2015. The coffee retailer is also giving away 10 Starbucks For Life cards to 10 lucky winners.

Customers who pay using a Starbucks Card, registered or not, or the Starbucks mobile app can join It’s a Wonderful Card Ultimate Giveaway. Visiting the website starbucks.com/play also allows others to join the contest without having to make a purchase. Participants need to be a resident of the 50 states in the country, including D.C., to join.

Starbucks global chief marketing officer, Sharon Rothstein, said, “Starbucks for Life is truly the ultimate gift of the season, and we are thrilled to make that a reality for a special group of Starbucks customers.”

Rothstein said that 482,000 instant winners will receive their prizes throughout the holidays. Prizes include beverages, treats and the grand prize Starbucks For Life card. There will be five drawing periods for the five-week duration of the event.

When they pay using the Starbucks Card or mobile app, customers receive a unique sweepstakes code on their code, which they need to input on the website starbucks.com/play to officially join the raffle. They can join up to two times a day.

The Starbucks For Life Card allows the owner to get a free beverage or food free everyday for the next 30 years, which amounts to an estimated value of $54,000.

Made of 10K hammered real gold, only 14 Starbucks For Life Cards were made. Each card valued at $5,000 will be engraved with the owner's name. In the U.S., 10 cards will be given away, while three in Canada and 1 in the U.K.

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