FRANCHISE HERALD
Thursday February 20, 2020

updated - February 20, 2020 Thursday EST

Is Facebook Really Losing Its Popularity? Study Shows Social Media Giant on the Decline

Dec 22, 2014 08:25 AM EST | By Adelyn Torralba
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Facebook, Facebook News, Facebook Latest News, Facebook Latest News, Facebook Popularity, Facebook Controversy, Facebook Controversies
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Social media giant Facebook is dubbed to be the most well-known social media network of all time;  however, a recent study shows that it may be losing its popularity - to teenagers at least - over Twitter, Snapchat, Instagram and other messaging application.

According to a digital report from iStrategy Labs, huge number of teenagers abandoned Facebook since 2011. As cited by the digital agency, the number of teenage users' keeps on declining and is now decreased by 25 percent compared to 2011 user report.

Another report from Frank N. Magid Associates Inc. suggests that there's a 6 percent fall of U.S. Facebook users in 2014. According to the team, 88 percent of teenagers, age ranges from 13 to 17 years old, are now on Facebook as compared to 2013 data that shows a 94 percent of teenagers were on Facebook.

It can be recalled that Facebook had a lot of controversies for the last nine years, in which, includes a complaint from Canadian Internet Policy and Public Interest Clinic (CIPPIC) in 2008 for breaching Canadian Personal Information Protection and Electronic Documents Act. It is also said that there had been a lot of privacy issues in using Facebook, which may be one of the reasons why people continue to leave the social media giant.

Losing younger audience, as cited by CNET, is a great loss to Facebook as this is the market into which they can support and upheld promoted products on their site.

On the other hand, there's always a bright side on all things in life and Facebook is not excluded.

If we are to recall, the social media giant acquired two popular online media services - Instagram and Whatsapp. Both popular photo sharing service and messaging app service has tons of active users, in which, most of them were teenagers.

Facebook may not be that popular anymore but its properties are gaining more and more active users in a month which we can still conclude that it's a Win for the social media giant.

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