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SONY Joining Smartwatch Game By Creating One Of Its Own

Dec 28, 2014 02:35 PM EST | By Staff Reporter

Japanese manufacturer Sony is working on a special smartwatch, which is wrap-around by e-paper, a patented technology as a part of an experimental program to create more innovative products. Sony is giving more importance on the styling issue of the smartwatch over technology. Bloomberg says that the product could arrive as soon as next year.

Bloomberg has quoted a source close to Sony that the smartwatch's "face and wrist band will be made from a patented material that allows the entire surface area to function as a display and change its appearance,"

It's not exactly clear how the e-paper, or electronic paper, will operate, but Bloomberg's sources said it is different than traditional e-ink displays found on e-readers and other devices. Besides, Sony hasn't officially informed about it yet. Bloomberg says that the product could arrive as soon as next year. Aside from providing more usable surface area, an e-paper smartwatch might also be less power-hungry than rival offerings using LCDs or OLEDs

Whatever the case, Sony needs help boosting its business. Sony on Tuesday announced it would slash it TV and mobile phone lineups in order to cut costs, reported Reuters, and focus on bringing in revenue from its PlayStation 4 video game console and image sensor businesses.

Market analysts are saying about the wearable technological products that the market of this products is still small but the technology giants are showing interest in this market. Samsung, Pebble, LG and others already have smartwatches on the market, which can run apps and provide notifications. Also, in some cases can tell the time and make phone calls.

Sony's existing SmartWatch 3 launched in this year's September, featuring a 1.6" LCD, and like many rival offerings, runs on Google's Android Wear platform. All signs suggest initial sales have been limited. The Apple Watch is expected to begin shipping in early 2015.

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