McDonald's officials have appointed Silvia Lagnado, a past chief marketing officer for Bacardi Limited, and Robert Gibbs, former press secretary for President Barack Obama, as leaders for the company's rebranding efforts.
The first-mentioned communications official was named global chief marketing officer while the second was named global chief communications officer.
The fast-food chain's Chief Executive Officer Steve Easterbrook recently announced a restructuring strategy aimed at revamping the fast food chain's branding and business model.
The strategy is includes a plan to increase the number of franchise-owned restaurants from 81 to 90 percent, the New York Post reports. This will take place over an extended period of time.
"We are announcing the initial steps to reset and turn around our business," Easterbrook said in a statement, according to the site.
The company recently made headlines after employees in 19 cities across the United States filed complaints with the U.S. Occupational Safety and Health Administration (OSHA) over workplace-related concerns.
The 28 workers are claiming they were injured while on the job because of lax safety standards and faulty equipment. Some also claimed that they had been advised to treat their wounds with mayonnaise and mustard.
Company spokeswoman Heidi Barker Sa Shekhem assured government officials, investors and consumers that they are "committed to providing safe working conditions for employees in the 14,000 McDonald's Brand US restaurants," BBC reports.
