Coca-Cola, the world's top beverage company, is launching a campaign where it tackles obesity head on and defends its own health initiatives by promoting its sugar free soda offerings.
In a two-minute advertisement set to debut tonight on cable news channels, the Atlanta company will tackle what it calls the "complex challenge of obesity."
The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a more influential voice in the intensifying debate over sodas and their impact on public health, according to the Associated Press.
The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind - not just soda.
In a spot called "Coming Together", Coca-Cola will showcase its efforts to be transparent about the nutritional content of its products while also expanding its lineup of better-for-you beverages with low or no calories.
The ad will also urge viewers "to be mindful that all calories count" in managing weight - as in, not just the ones consumed from soda.
A second ad, "Be OK," will debut on "American Idol" on Wednesday. That 30-second spot, created by Latin America shop David The Agency, will also air during the Super Bowl pre-game show. Ms. Garza Ciarlante said "Be Ok" is part of a global campaign that's in keeping with the Coca-Cola brand voice. It features a host of activities -- walking a dog, dancing -- that burn off the 140 calories in a regular can of Coke.
