McDonald's unveiled new packaging designs on all carry-out bags and fountain beverage cups with QR code
The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
"Our new packaging is designed to engage with customers in relevant ways and celebrate our brand," said Kevin Newell, McDonald's Chief Brand Officer. "Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips."
In addition to gathering consumer input on these designs, McDonald's consulted its Global Advisory Council, a group of independent advisors in the areas of nutrition, public health and fitness, the company said in the statement.
