FRANCHISE HERALD
Sunday May 19, 2013

updated - May 19, 2013 Sunday EDT

Starbucks Opens First Store in New Delhi

Feb 07, 2013 12:08 PM EST | By Isabel Alface
Starbucks store (Reuters)
Starbucks store (Reuters)

Starbucks Corp. opened its first store in Delhi, India on Thursday, bringing to seven the total number of outlets it's operating in the country.

The new store was an equal joint venture with Tata Global Beverages and Starbucks. The first store in Delhi is 3,500-square-feet and staffs almost 40 people, in Delhi's British-era Connaught Place.

"We are delighted to open our doors to customers here, in the capital city of New Delhi; extending the Starbucks Experience to more customers in India," said John Culver, president, Starbucks Coffee China and Asia Pacific.

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"We are incredibly humbled by the warm way in which the Indian consumer has embraced Starbucks entry into the market. This first flagship store in New Delhi promises to offer a distinct third place with a beautiful store designed specifically for New Delhi with great respect to the rich Indian heritage and culture. We are committed to the India market for the long-term and will aggressively grow our business, expanding stores and providing locally relevant innovations."

Since opening its first store in Mumbai in October, Starbucks has rolled out three more in the financial capital and two in Delhi's international airport, which is outside the city.

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