updated - September 1, 2014 Monday EDT
Always wondered what is on Panera Bread's secret menu? The company's switch of two of it's discreet items in the power chicken hummus bowl and power breakfast egg white bowl with roasted turkey to its standard menu should give you an idea.
Panera switched the bowls' position to allow customers to start their New Year's resolutions of being healthier eaters off on the right track The St. Louis Post-Dispatch reported.
"As we'd hoped, buzz around our Power Bowls has been energetic - and positive," a Panera spokesperson told The Dispatch. "Media and customers alike have been interested in these menu items, not only because of their unconventional marketing, but also because these Power Bowls are delivering a new meal solution at Panera."
Panera began offering Power Bowls during breakfast time, and chicken, spinach, and hummus products for lunch and dinner to customers in January The Dispatch reported. All promotion has been done through their social media accounts USA Today reported.
"Secret menus allow us to speak to one audience without the investment and infrastructure of putting an item on the menu," Ron Shaich, Panera founder told USA Today. "They're very cool."
Panera's secret menu items, which do not have any bread is geared toward customers that don't prefer the franchise restaurant chain's product USA Today reported.
Taco Bell, In N' Out and McDonald's also followed suit. to offer secret menu items USA Today reported in March.
In N' Out has the protein burger. McDonald's has the Mc10:35, and Taco Bell the shell game.
"It's there to build an elevated level of affinity to a select few," Derek Farley who works in restaurant public relations told USA Today."You may build buzz about your brand, but I'd rather sell something that appeals to a lot than a few."
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