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Apple vs. Android: New Platform Wins for Top Tablet

Mar 03, 2014 10:21 AM EST | By Staff Writer

Which one wins: Android or Apple? It turns out that there's a new tipping point when it comes to the sale of tablets. The analysts at Gartner have revealed that Android topped the list for most popular platform for the first time, according to Tech Crunch.

In fact, Android experienced a 127 percent surge in worldwide sales in 2013, according to CNET. Tablet sales in particular jumped to 120.9 million, which allowed Android to grab a global market share of 61.9 percent. That's up from sales of 53.3 million and a 45.8 percent share in 2012.

"In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications," wrote research director Roberta Cozza, according to Tech Crunch. "As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value-beyond just hardware and cost-to ensure brand loyalty and improved margins."

In fact, tablets in general are on the rise. ZDNET actually compiled a list of some of the best tablets available for 2014. There's even a waterproof and dustproof tablet for consumers that happen to be in harsher environmental conditions.

In contrast, Apple experienced a slightly market fall after increased demand for smaller, low-cost, name-brand tablets and cheap products from off brand manufacturers, according to CNET.

Even with Android beating out Apple, though, it looks as if tablets in general are on the rise. With their portability and ease of use, consumers are more likely to pick one up for their use.

Tags
Android, Apple
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