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Best Practice for Internal Communications

Jul 12, 2022 04:39 PM EDT | By David Thompson

Photo by Brooke Cagle on Unsplash

(Photo : Brooke Cagle on Unsplash)

Internal communications are vital to a company, organization, or institution. Communication is a two-way street that should have clear expectations and purposes. It should focus on delivering important messages to employees while also helping them feel they are involved in their workplace.

Internal communication has 4 key points:

1) definition (what is it, who can do it),  

2) value for the organization (how does internal communication improve an organization), 

3) how to establish an effective open dialogue (making sure messages are clear and communicated accurately), and 

4) how to assess the effectiveness of your internal communication program.

Definition

Internal communications methodology includes all forms of oral, written, and nonverbal communication between employees or partners, click here to learn more. Internal communications aren't just one-way conversations that deliver company messages to employees or partners, good comms are bi-directional. After establishing a strong working relationship with partners, internal communications help to deliver important messages to employees.

Value for the Organization

Internal communications have many benefits for an organization. Employees generally want to know what their superiors want from them; leaders need to be able to get that message across so employees know what is expected. Effective internal communication helps an organization remain highly productive and efficient while remaining focused on the goals of the organization.

How is Internal Communication Established?

Internal communication begins by having clear expectations from all departments regarding how they want their message to be delivered. Once these expectations are set, they should be clearly communicated to all employees.

Effective internal communication begins with well-written and researched messages. When writing the message, make sure to use precise words, use proper grammar, and capitalize important words while making sure to keep the message short. Communicate your message clearly by reading it out loud before sending it out so everyone can hear your message clearly. By giving clear instructions on how to properly send the message, employees will be able to improve the internal communication processes. 

Effective internal communication makes sure all staff members get a chance to participate in meetings and events as well as act as a voice for others when needed. These opportunities can help employees feel more engaged with their work and benefit their careers by gaining new experiences inside their workplace. When engaging employees, make sure your message is clear and concise so they can understand it easily.

How to Assess the Effectiveness of Your Internal Communication

Internal communications should be assessed to make sure employees are receiving all the necessary information. Tools such as a review survey can be useful to gauge employees' knowledge and understanding of messages, while a monthly or weekly employee meeting can allow all employees to give feedback. This feedback can be put to good use, by keeping people involved and motivated about their jobs. 

Internal communications should not be seen as an afterthought or added to your list of duties; they should be a priority, no matter what else you are doing. When internal communication is conducted effectively, your organization will continue to operate with efficiency and reliability.

Internal communication does not have to be hard; it is only important that the communication is clear and concise, so everyone knows what message needs to be delivered.

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