How to decide whether you franchise your business or not?

By Staff Reporter | Dec 14, 2016 03:42 PM EST

How to decide whether you franchise your business or not?

For many brands hoping to expand, franchising is a great model. But it's not the only (or always the best) option. Here, we follow two similar entrepreneurs as they choose different paths to growth -- one going into franchising and one the other licensing his brand to dealers.

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