Marketing
Examining the Tax Laws During Coronavirus: What You Need to Know
The world as we know it has irrevocably changed. The Coronavirus, or COVID-19, has caused an unprecedented global shutdown. Statistics show that on 7 April 2020, circa 95% of all US residents are at home as a consequence of state-wide lockdown orders.
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McDonald's Refuses Burger King's McWhopper Offer for World Peace
Fast food giant McDonald's Corp. turned down the offer of rival Burger King for a one-day truce to collaborate on a "McWhopper" sandwich for World Peace Day, saying the two brands can do better than that.
Chinese E-Commerce Giant Alibaba Buys 20% Stake in Suning for $5 Billion to Boost Services
Chinese e-commerce giant Alibaba bought a 20% stake in Chinese consumer electronics retailer Suning for $4.6 billion saying the investment will help its distribution network in the country.
Converse Introduces Redesigned, More Comfrotable Chuck Taylors
Apparel maker Converse introduced on Friday redesigns to its iconic sneaker Chuck Taylors to improve comfort and boost sales.
Walmart Fires Back With Own Sales Promotion Against Amazon's Prime Day
Wal-Mart Stores and Amazon Inc. are duking it out in a massive online discount contest that will leave customers as the real winners.
Mondelez Looks to Replicate China Success of Slim Oreos in US
Snack maker Mondelez International Inc. will introduce a slimmer Oreo to American consumers this July that it is meant to appeal to adults looking for a classier version of the cookie.
Corona Brands Post Strong Beer Sales, Acquires Meiomi to Boost Wine Line Up
Alcoholic beverage maker Constellation Brands Inc. reported on Wednesday a 15 percent increase in profits in the first quarter ending in May due to improved sales of its Corona and Modelo beer brands.
NFL Signs 4-Year Sponsorship Deal With Hyundai as Korean Car Maker Looks for Sales Boost
Two of the United States' most watched sports league will soon have Korean brands as official sponsors after the National Football League signed a four year-year deal with Hyundai Motor Co.
Facebook to Give Youtube Increased Competition for Online Video Ads
Facebook is giving Youtube more reasons to look over its shoulder as the social media network is increasingly becoming a viable outlet for online video ads that have been dominated by Google's video arm.
Crowdfunding Takes Digital Marketing to the Next Level
Crowdfunding may become the baby boomer of digital marketing and elevate the power of Social Media, taking it to the next level.
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