FRANCHISE HERALD
Tuesday July 16, 2019

updated - July 16, 2019 Tuesday EDT

A Record Breaking Ticket Sales For ‘Fifty Shades Of Grey’ On Its First 3 Days; Erotic Movie Took Over ‘Valentine’s Day’ Record

Feb 19, 2015 08:14 AM EST | By Adelyn Torralba
Tags
Fifty Shades of Grey, Fifty Shades of Grey Record, Fifty Shades of Grey News, Fifty Shades Of Grey Latest News, fifty Shades of Grey Casts, Fifty Shades of Grey Ticket Sales, Fifty Shades of Grey Ticket Sales Record, Fifty Shades of Grey Valentine's Day
Close
Director Sam Taylor-Johnson, actors Jamie Dornan, Dakota Johnson and author E.L. James
(Photo : Ian Gavan | Getty Images Entertainment)

The highly anticipated erotic movie of the year, "Fifty Shades of Grey," earned a record-breaking $81.7 million in ticket sales in just a matter of three days.

According to Variety, the film is showed in over 3,646 locations and said to have toppled the record formerly held by the movie "Valentine's Day," which generated $56.3 million on the opening weekend

In a comment made by Rentrak, a senior box office analyst, the experience became a date night movie, instead of the usual girl's night out movie. Based on its pace, "Fifty Shades of Grey" is expected to hit $90 million in a four-day span.

Reportedly, only two other mainstream erotic films can be mentioned in the same breadth as "Fifty Shades of Grey" in terms of box-office sales are "Basic Instinct" and "disclosure." The Sharon Stone starrer went on to earn nearly $400 million worldwide while "Disclosure," starring Demi Moore, earned over $200 million worldwide.

"The Fifty Shades of Grey" has a distinct advantage; solid fanbase. E.L James' book sold over 100 million copies worldwide, a very important statistic that contributed in making the film adaptation a success.

The film was originally scheduled for release in October 2014, but producers decided to delay it in time for Valentine's Day, which proved to be an auspicious decision, said Phil Contrino, chief analyst of boxoffice.com, as the gamble paid off.

In a tweet posted by PRNewser: "@PRNewser '50 Shades' officially the biggest opening for any film directed by a woman. Not sure this is a good thing..."

The said twitter post was acquired by the Verge saying that it would be impossible to deny the impact "Fifty Shades of Grey" has brought to its viewers. The film was also described as the biggest weekend opener that targets women.

Criticisms on the movie's bondage and dominance themes did not seem to hamper "Fifty Shades of Grey's" box-office sales.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics