FRANCHISE HERALD
Monday November 18, 2019

updated - November 18, 2019 Monday EST

Girl Scouts Go Digital Cookie

Feb 20, 2015 03:48 AM EST | By Amanda Ruth Garcia
Tags
girl, scouts, digital, cookie, Marketing, online, business, ecommerce
Close
Girl Scouts Sell Cookies From Street Trucks In New York City
Is this a thing of the past? Anna Eilertsen, Communications Specialist for The Girl Scouts of Northern California, assures that going Digital Cookie will not replace traditional means of selling baked goodies that the institution has been known for since 1917.(Photo : John Moore | Getty Images News)

For the first time since its inception in 1917, the girl in the brownie uniform will not only knock on doors to ask people to buy her Thin Mints and Do-si-dos with a smile on her face. She will soon bring the whole business with her.

The Girl Scout troops are catching up with modern marketing techniques as they are now going digital in sales. They will still have to sell, but the difference is they're hoping that the girls would learn a thing or two about e-commerce and online marketing through a complete program overhaul.

"The goal is to make cookie sales more convenient, especially for girls who might have family on the other side of the country," said Anna Eilertsen, a communications specialist for The Girl Scouts of Northern California. "We're trying to keep up with the ever-increasing tech-savvy world to help girls learn useful and relevant online skill sets."

Starting this year, the girls will have their own sales page and email links for family and friends. They are also going to be equipped with mobile apps for faster sales transactions. And, for the first time in history, patrons will now be able to pay for cookies via credit card.

"This is a full on business operation," says Yahoo Finance's Akiko Fujita. "There's color graphs, trending cookies...I guess it is giving the Girl Scouts a taste of the modern economy."

Anna Maria Chavez, Girl Scout CEO, said in a statement: "Digital Cookie is a game-changer for Girl Scouts, and a quantum leap forward in the evolution of the cookie program, coupling traditional sales activities with an online sales experience that teaches skills like online marketing and e-commerce, all in a digital space that puts an emphasis on learning, fun, and safety."

But in no chance does Digital Cookie aim to displace traditional sales. The main goal of the program is to serve as a boost to already existing methods passed from generation to generation.

Eilertsen explains: "It's mostly a way for girls to broaden and diversify their skills. There's still much to be said for the door-to-door and booth sales. Those are just as important skills. We're trying to emphasize both."

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics