updated - September 23, 2019 Monday EDT
Former 98 Degrees singer and Jessica Simpson's ex-husband, Nick Lachey, has teamed up with Wendy's to sing about the stores new Wendy's Pretzel Bacon Cheeseburger in a bid to rustle up hype around the new burger.
Nick Lachey sang about the Wendy's Pretzel Bacon Cheeseburger, and said it was love at first bite. He's teamed up with Wendy's to host the Pretzel Love Songs Event, an official launch party for the summertime-only Pretzel Bacon Cheeseburger held at the West 34th St. location in New York City on Monday night, according to New York Daily News.
"When Wendy's introduced the new sandwich, I think the response was so positive they referred to it as a 'love fest,' and I thought, 'What better way to get all these sentiments out than through a series of love songs?'" Lachey said, according to the Daily News.
"Throughout my career, I've been known to sing love songs, so that's kind of where I came into this whole thing. It's just a fun project. I've obviously never had the opportunity to write a song about a Pretzel Bacon Cheeseburger before, so I thought, 'What the heck?' Let's take the opportunity and have some fun with it," he said of the original song he wrote based on Tweets from fans using the hashtag #PretzelLoveSongs.
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