Thursday May 28, 2020

updated - May 28, 2020 Thursday EDT

Chili's Fresh Mex' Entrees Include ' Chipotle'; 'Margarita' Chicken Dishes

Jan 23, 2014 10:27 AM EST | By Justin Stock
Chilis, fresh mex, Menu, food
Chilis Restaurant
Chili's new Fresh Mex menu items include new Chipotle Chicken and Margarita Chicken dishes.(Photo :

 Reuters reported.

"We believe these new items will appeal to the core Chili's consumer better than the pizza platform that launched about a year ago," KeyBanc analyst Christopher O'Cull told Reuters.

Customers can get the Chipotle Chicken and Margarita Chicken containers Nation's Restaurant News reported. Menu choices also include enchilades, fresh mex bows, tostadas, and crispy tacos Reuters reported. The entrées are also available as part of Chili's $7 lunch combo meals with a soup or salad Nation's Restaurant News reported.

"Chili's Express is a unique prototype with a fast-casual look and feel," Wyman Roberts chief executive and president at Brinker told Nation's Restaurant News. "Because of the flexible business model, these restaurants are easily adaptable to various real estate opportunities," Roberts told Nation's Restaurants.

The selections are part of Chili's owner Brinker International attempt to push sales forward          

"I'm happy to say this location continues to deliver on our sales objectives as well as give us first-hand working knowledge on what a smaller prototype can do for the brand," Roberts told Nation's Restaurant News.

Upgrading delivery service, placing orders at tables via technological devices at certain locations, and upgrading outdated ones are also in the wotks Nation's Restaurant News reported.

"We are encouraged to see positive comps at both Chili's and Maggiano's for the first time in a year," Stephen Anderson, a restaurant analyst at Miller Tabak + Co. LLC, said in a note Nation's Restaurant News reported.

Brinker is also revamping with 498 restaurants in 20 area in hopes that the company sees a four percent increase in sales Nation's Restaurant News reported.

Brincker has 1,602 restaurants Nation's Restaurant News reported. The brand also has 45 Maggiano's Little Italy stores which unlocked its doors in October in Annapolis, Md., The News reported.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter


  • RANK
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics