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Monday November 11, 2019

updated - November 11, 2019 Monday EST

Chili's Fresh Mex' Entrees Include ' Chipotle'; 'Margarita' Chicken Dishes

Jan 23, 2014 10:27 AM EST | By Justin Stock
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Chilis, fresh mex, Menu, food
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Chilis Restaurant
Chili's new Fresh Mex menu items include new Chipotle Chicken and Margarita Chicken dishes.(Photo : flickr.com)

 Reuters reported.

"We believe these new items will appeal to the core Chili's consumer better than the pizza platform that launched about a year ago," KeyBanc analyst Christopher O'Cull told Reuters.

Customers can get the Chipotle Chicken and Margarita Chicken containers Nation's Restaurant News reported. Menu choices also include enchilades, fresh mex bows, tostadas, and crispy tacos Reuters reported. The entrées are also available as part of Chili's $7 lunch combo meals with a soup or salad Nation's Restaurant News reported.

"Chili's Express is a unique prototype with a fast-casual look and feel," Wyman Roberts chief executive and president at Brinker told Nation's Restaurant News. "Because of the flexible business model, these restaurants are easily adaptable to various real estate opportunities," Roberts told Nation's Restaurants.

The selections are part of Chili's owner Brinker International attempt to push sales forward          

"I'm happy to say this location continues to deliver on our sales objectives as well as give us first-hand working knowledge on what a smaller prototype can do for the brand," Roberts told Nation's Restaurant News.

Upgrading delivery service, placing orders at tables via technological devices at certain locations, and upgrading outdated ones are also in the wotks Nation's Restaurant News reported.

"We are encouraged to see positive comps at both Chili's and Maggiano's for the first time in a year," Stephen Anderson, a restaurant analyst at Miller Tabak + Co. LLC, said in a note Nation's Restaurant News reported.

Brinker is also revamping with 498 restaurants in 20 area in hopes that the company sees a four percent increase in sales Nation's Restaurant News reported.

Brincker has 1,602 restaurants Nation's Restaurant News reported. The brand also has 45 Maggiano's Little Italy stores which unlocked its doors in October in Annapolis, Md., The News reported.

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