Sunday January 19, 2020

updated - January 19, 2020 Sunday EST

Samsung Reveals Milk: iTunes Radio Rival Streams Music from 200 Stations

Mar 07, 2014 03:20 PM EST | By Peter R
Samsung, iTunes Radio

Samsung on Friday introduced Milk, an ad-free radio service for its Galaxy line of devices. The service is available as an app for download on Google Play, according to an official release.

Milk allows users to tune into more than 200 stations. The interface largely revolves around a dial that is customizable, allowing users to set preferences according to genres and stations.  

"Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences," said Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters, in the release.

"We're offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle," he further said.

Lee was also mentioned in the Financial Post where he spoke of music obtained from artists like Jay Z exclusively for Samsung. The post also said that Milk allows users to skip through six songs an hour per station. It also added that the service does not ask users to register or log in.

Milk is currently available for Galaxy S4, Galaxy S3, Galaxy Note 3,Galaxy Note 2, Galaxy Mega, and Galaxy S4 Mini devices. Galaxy S5 users can get Milk in April, according to CNET. Currently, the service is only available in the U.S., but it eventually could be extended internationally.

"Knowing Samsung, the chances are very high" it will be expanded internationally," Daren Tsui, Vice President of music for Samsung's Media Solutions Center America, told CNET.  

Financial Post noted that the radio spending in the U.S. currently stood at $1.65 billion and is expected to increase to $2.04 billion. The U.S. is currently the biggest music market in the world. Given the figures, analysts wondered why Samsung would make Milk available to all as it has closed revenue streams by keeping ads out of the service. 

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