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Sylvester Stallone’s Many Death Hoaxes: A media game, A “Likes” Game on FB, A Way to Promote a Movie or a Resort?

Sep 07, 2014 11:47 PM EDT | By Ella Custado

Sylvester Stallone has died and risen from the dead for several times, many of them due to snowboarding accident. This has been going on since 2011, or maybe earlier. This only proves that the Sylvester Stallone Death Hoax is a 'fun', profitable game for the ones posting it in social media and even in 'news' sites.

 Checking Google Search alone, the 68-year-old Sylvester Stallone, known for his Rocky series movies and the latest, Expendables installment, reportedly died in November 2011 after or while watching a fashion show. In July 2012, the death of his son, Sage, was mistakenly or intentionally spread as his death. In January 2013, he died again, according to Global Associated News, due to a snowboarding accident in Switzerland with report supported by 'details.' The same site repeated the news of his death for same cause five months after. During that time, Stallone was busy promoting the movie, Expendables 3. The same death news is repeated again today September 8. Tomorrow, September 9, 2014, he will die again with his obituary already placed in the necropedia. org site. (By the way, it didn't escape me that the writer in the snowboard accident in Switzerland described the beauty of the resort. It's the same resort mentioned in 2011.)

Fun, ha?

As a media game to get attention for the site, the death hoax drew visits. It works both ways for the bogus site known for spreading false news and the legitimate news sites republishing it. Both earned site visits. Whether for good repute or to be discarded later on, is up to the reader.

The Sylvester Stallone death hoax can also be treated as a subtle strategy to promote the movie Expendables. This is advantageous to the media outfit in charge of the movie.

With Facebook, the 'RIP Sylvester Stallone' has many pages. The report of breathecast.com stating a a million likes earned for 'R.I.P. Sylvester Stallone' page on September 2 alone already generated 'revenues' for the FB page owner. But it also leads to thoughts like, "do the FB likes manifest they're happy he is now dead, or as sympathy and to honor a legendary actor that's why they 'liked' the page?

But the death hoax can be good for Sylvester Stallone himself. He can always show up and tell the world each and every time it happens that he's very much alive and can still do more projects. And the media interest on his death proves of his strong market in the movie world.

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