Thursday August 5, 2021

updated - August 5, 2021 Thursday EDT

Bing Boy Goes Melbourne

Sep 12, 2014 01:59 PM EDT | By Flynna Sarah Molina
bing boy, bing, china, Australia, franchise, franchisee, melbourne

The urban street food retailer in Asia, Bing Boy, has opened new outlets in Victoria. This increases the awareness of bings in Australia

New outlets will start its operation in Chadstone Shopping Centre, Watergardens at Taylors Lakes, Braodmeadows Shopping Centre, and Bayside Shoppin Centre in Frankston which increases the Bing Boy units in Victoria upto 17.

The pilot store in Melbourne started last 2012 and the fast growth of Bing Boy all over the city marks the strength of its popularity in Melbourne.

"Currently, there are 32 Bing Boy units in Australia-over half of the stores in Victoria, and we plan to increase its number up to 50 at the end of the year. As long term plan, our vision is to reach 100 Bing Bong units operating all over Australia," according to one of the officials of the brand.

"We believe that the key behind the Bing Boy's popularity is the one-of-a-kind experience that we give to our consumers. Buying a bing is not just to satisfy them, it's all about trying something different such as getting to know Asian cuisine in Australia," as what Ming Ma emphasized, the managing director of the company.

Ma added that because of the promising results shown by other stores, they have decided to open more outlets in Victoria. This is to widen their market and eventually increase the awareness of their brand to other local communities.

"The opening of new outlets creates opportunities for aspiring entrepreneurs to own their business in Melbourne. We have assisted other franchisee and because the consumer demand is still high, we wanted to help and satisfy their need for the brand in their place. The expansion will help fill up the needs of those residents who wanted unique Asian cuisine near them," he added.

Bings have been well-loved in China for so many years now. And so this concept has been doing good in Australia as well. It is normally known as Chinese crepe, bings are done in front of the consumers so they can witness the quality of the product that they are buying.

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