FRANCHISE HERALD
Thursday November 14, 2019

updated - November 14, 2019 Thursday EST

Dunkin' Donuts To Launch Stores In Brazil

Sep 14, 2014 07:10 AM EDT | By Jane Galvez
Tags
Dunkin' Donuts, brazil, latin america
Close
Donuts
A box of doughnuts from Dunkin' Donuts(Photo : Dream Case | Flickr)

After two decades, Dunkin' Donuts head back to Brazil under a new franchising company. 

Jeremy Vitaro, vice president of international development for Dunkin' Brands, said in an interview with The Wall Street Journal that they plan to open 150 branches around the country in the next few years. They're not just bring caffeine and donuts in the coffee-addict Brazil, too. 

This time, Dunkin' Donuts opts for a different strategy in franchising, going for regional contracts instead of just one national franchisee.

The doughnut retailer signed on with a different company to manage the franchising in the country. They signed with OHL Group as the franchisee in the capital of Brazil, Brasilia, and the neighboring Goiás state. They plan to open 65 stores in the area and to launch the first one within six months.

Vitaro said that the company is also talking with possible franchisees in Rio de Janeiro and São Paulo.

The company isn't ready to divulge their plans for the menu, but Vitaro said that food specialists from Dunkin's base in Massachusetts traveled to Brazil a couple of times to understand the local palate. The executive said that they're planning for a varied menu that combines the brand's signature and the local tastes.

In India, they sell curry donuts, and in South America, they incorporate dulce de leche in their products. The company plans to develop something similar in the country. 

Dunkin' Donuts ended their two-decade stint in Brazil in 2005 for several reasons including a weak supply chain in South America. Experts also said that the locals couldn't see the brand as anything but a doughnut shop instead of a restaurant that has a lot to offer. There were also problems with the franchising model.

Currently, the company has 11,000 stores in 33 countries, South Korea leading the pack outside the U.S. with about 900 stores. Colombia has the most number of stores in Latin America with 171 stores.

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics