updated - May 27, 2020 Wednesday EDT
The fast-service sandwich chain releases its latest marketing add
Subway has introduced a new platform this coming fall the reinforce its image as best-serving healthy meal choices. The ad rolls in TV and web.
One of the commercials is done by MMB, Boston, which features the famous CrossFit fitness training. Features in "Crop Fit," the medicine balls and barbells are replaced with farming supplies and a farmer telling to someone younger to train more. "Eat Fresh" the brand's tagline and healthy food options.
"Creating the 'Crop Fit' ad campaign was really fun and entertaining. It is our way of reinforcing the brand's vision of healthy eating in a fun way," as Tony Pace, the CMO of the company shared.
The famous healthy sandwich chain had over 42,000 units in 106 locations. All these stores are into healthy eating experience and have gained massive following since then. There are even consumers who stayed healthy and motivated to become one just by trying the healthy food choices of the brand. The "Veggie Freshness" campaign had a huge impact to Jared Forgle's health since the platform was launched last August.
Subway also made a deal with the Partnership for a Healthier America last January. This will promote healthy eating habit to kids. The agreement includes deliver to $41 million worth of media value for three years to the target market which strongly suggest the benefits of eating the right kind of food, especially for kids.
The other TV commercial of the brand features the NFL season starter. The current "Famous Fans:" New York Giant-turned-Oakland Raider Justin Tuck, Anthony Barr Minnesota Viking and Washington Redskin Robert Griffin III will discuss the advantages of eating lean protein and fresh veggies. The clip will be shown during the opening and continue all throughout until fall.
"Subway is known as the leader of selling healthy choices. Our effort will be shown clearly in this newly-launched campaign," Pace emphasized.
The commercial will be aired in local television networks and cable channels. Followers of the brand can also watch on YouTube and in other social media sites such as Tumblr, Twitter or Facebook.
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