updated - July 23, 2018 Monday EDT
McDonald's has a bold vision for improving animal welfare, but it won't be going alone on the journey.
Ray Kroc founded McDonald's based on the idea that McDonald's corporation, suppliers and franchisees would collaborate to make McDonald's the number one restaurant company in the world. McDonald's is shifting its focus from "bigger" to being "better" and one of the key focus areas is on animal health and welfare.
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