updated - October 18, 2019 Friday EDT
As the Chief Marketing Officer of Arby's, Jim Taylor knows a thing or two about the driving buzz around their business. Their Arby's themed subscription box sold out in 55 minutes, they set Guinness World Records for both the smallest and largest advertisement, and they invented the Marrot - a meat carrot. I sat down with Jim to talk about this marketing, the importance of the front-line employees in restaurants, and his philosophy of "taking what we do seriously, but not ourselves too seriously."
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