FRANCHISE HERALD
Wednesday December 11, 2019

updated - December 11, 2019 Wednesday EST

How Arby's Is Thriving By Not Taking Themselves Too Seriously

Jul 16, 2019 08:46 PM EDT | By Staff Reporter
Close
How Arby's Is Thriving By Not Taking Themselves Too Seriously
How Arby's Is Thriving By Not Taking Themselves Too Seriously(Photo : Arby)

As the Chief Marketing Officer of Arby's, Jim Taylor knows a thing or two about the driving buzz around their business.  Their Arby's themed subscription box sold out in 55 minutes, they set Guinness World Records for both the smallest and largest advertisement, and they invented the Marrot - a meat carrot. I sat down with Jim to talk about this marketing, the importance of the front-line employees in restaurants, and his philosophy of "taking what we do seriously, but not ourselves too seriously." 

Full Article

Get the Most Popular Franchiseherald Stories in a Weekly Newsletter
© 2015 Franchise Herald. All rights reserved.

Connect With Franchise News

Email Newsletter

TOP 10 FRANCHISES OF 2019

  • RANK
    FRANCHISE NAME
    STARUP COSTS
  • 1nc
    Hampton Hotels
    $3.7M - 13.52M
  • 2nc
    Subway
    $85.2K - 260.35K
  • 3up
    Jiffy Lube Int'l. Inc.
    $196.5K - 304K
  • 4down
    7-Eleven Inc.
    $30.8K - 1.64M
  • 5up
    Supercuts
    $103.55K - 196.5K
  • 6up
    Anytime Fitness
    $56.3K - 353.9K
  • 7down
    Servpro
    $133.05K - 181.45K
  • 8down
    Denny's Inc.
    $1.18M - 2.4M
  • 9down
    McDonald's
    $1M - 2.16M
  • 10down
    Pizza Hut Inc.
    $295K - 2.15M
Real Time Analytics