The American dream is attainable to everyone and CEO Rudy L. Kusuma proves that to each real estate agent he works with. He - along with the Your Home Sold Guaranteed Realty (YHSGR) team - has sold over 5,000 homes to reach over $1 billion in real estate sales in the state of California.
Over the last two years, YHSGR has far exceeded MLS market averages and catapulted its new and seasoned agents to success in California's booming property market. We sat down with Kusuma to find out how he has consistently outperformed his competition for years.
A Model for Success
He explained that an inclusive business model - one that invites both new and seasoned real estate professionals into his program - has led to agents with less than five years' experience finding 50% more success with YHSGR than with competing firms.
With the property market in California hotter than it's ever been, the company continues to add fresh talent, alongside experienced agents, to their roster to meet the ever-growing service demands from both buyers and sellers.
According to the data-driven Multiple Listing Service (MLS), YHSGR retains more agents - both new and experienced - than its competitors. Kusuma knows that numbers don't lie and says it's easy to understand why he's succeeding where others struggle, "Those who join us are 96% more likely to amass $3 million in sales by their fourth year," he said.
Often called the 'real estate agent millionaire-maker', Kusuma's business model is to help every agent he takes on to build a $4 million Gross Commission Income (GCI) using a proprietary Quantum Leap System, which he helped develop for his agents.
Agent Upgrade
Another number attracting new agents to the company? Their ability to close sales is growing 80% faster than the market average and their agents' production rate is $15 million annually. Combined, these figures make the company the fastest growing in California.
"This data shows that both our veteran and rookie agents have consistently been overachieving throughout the past two years," said Kusuma.
Real estate agents that join the YHSGR program can choose to become part of Kusuma's team or start their own teams. Once on board, they learn to set and negotiate their fees without relying on the MLS. This means that the door opens to dealmaking on new homes, construction projects, foreclosures, and more.
The system also teaches agents to scale their business using lead generation, to nurture and develop a robust database, to qualify leads and craft an inside sales team, to close deals with outside sales teams, and how to handle every aspect of in-house administrative paperwork.
A CEO that Sees More
The over-achieving CEO took early inspiration from the classic money management book, Rich Dad, Poor Dad while he was still a college student in 2001. This led to the decision that the most useful skill he could develop was his selling ability.
He earned his chops doing door-to-door sales but moved into real estate by 2007, building his team beneath him at both Re/Max and Coldwell Banker.
Building a team from the ground up taught him lots about business and people, including what motivates and drives them. He began sharing this knowledge by co-writing best-selling business books including, The Soul of Success (Vol. 2), GOD In Business: Faith is The Deciding Factor, and Professional Performance 360 Special Edition: SUCCESS.
He took his knowledge-sharing further in January 2020 when he launched Your Home Sold Guaranteed Realty to offer his hard-won insight to other agents.
"When agents asked me how to build their own team, I used to keep it a secret. But I realized people wanted to learn how to build their own teams. People will emulate you anyway, it's better to just partner up."
For agents that need more persuasion, they need to look no further than the business bible, Inc. His companies have appeared on the Inc. 5000 Fastest-Growing Private Companies in America for each year between 2016 and 2020.
He's also been named by The Los Angeles Business Journal as among the Top 100 Fastest-Growing Private Companies from 2017-2019 and been a recipient of 2019's The Best of Small Business Awards in a designation honoring America's Top 100 Small Business Visionaries.
Far from seeing the real estate business slow down in California, Kusuma sees it becoming even hotter over the next few years, and he plans to ride the wave of success with it.
"With the strength of the current real estate market and unprecedented demand, there has never been a better time to join our award-winning team," he said.
About Rudy Kusuma
Rudy Kusuma, founder, and CEO of Your Home Sold Guaranteed, is the "Real Estate Agent Millionaire-Maker" who helps real estate agents develop their own $4 million GCI teams. He has been featured in Inc. magazine and has co-authored two best-selling books. To develop your own million-dollar team, please visit: Your Home Sold Guaranteed.
