Saturday May 18, 2024 | Last Update: May 18, 2024 EDT
The National Association of Theater Owners (NATO) announced they will test discounted ticket prices in order to increase attendance at movie theaters. The Motion Picture Association of America (MPAA) released a report Tuesday that said domestic movie box-offices sales grew from $10.8 billion in 2012 to $10.9 billion in 2013. However, the increase was not because attendance, but because of higher ticket prices.
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