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SEO Vs Pay-per-Click;Competition For Website Traffic Getting Harder, Ways To Get Traffic Websites Need, Which Is Better?

Nov 09, 2014 11:09 PM EST | By Gem C

With the competition for website traffic getting more difficult, more ways are being done to get the traffic that websites need like using search engine optimization and pay-per-click. Examples of the commonly done methods are the pay for inclusion (PFI) and pay per click (PPC).  These are just examples of the methods that most individuals and companies do to get more people into their website; however, these methods are actually paid.

 As PFI and PPC technique are paid, they must be use the right way so that the funds that they used for them will be return with a higher profit. PFI works through the payment that you will give to a website for them to put your site at their directories. These sites will offer that your site will be placed on the top searches but as directories work, it will only be done if your site has what the searchers put as their keywords. Thus, if you are still considering paying some amount for PFI, it will be better if you will make more research about the company and their method on how they could make you on the top of their search list.

  The description of your website will also be important as it is the one that is primarily seen be the searching public. Thus, to get more benefits from this, make sure that you have paid for a good amount and they should come up with a better description of your site. You should also make your website better with higher page rank as it also affects the ranking. Also, your site should contain the right key words or phrases that are most probably used by the searchers.

 Aside from PFI program, there are open directory projects (ODP) but these sites only rely from volunteer editors and it may take more time for them to add your site to their directory. The use of ODP and PFI will in time give good results to your site when it is done the right way and in accordance with the terms that are set by the search engine optimization. Also, PPC programs can also help. Trying out these methods would be a help in many sites that have less traffic.

            Using other methods to improve website visits other than the usual search engine optimization will be a big help for people who wants to improve their website. However, the proper use of these paid methods should be done as it entails money to be considered. Thus, the amount you put to these methods should be lower and the amount generated from it would be higher.

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