updated - June 4, 2020 Thursday EDT
Samsung has been known in making light snide against Apple's smartphone. But this time, it is Microsoft's turn to give a light jab to the tech giant's latest MacBook Air. In its latest video ad, Microsoft featured Lenovo Yoga Pro 3 'dancing' against its 'stiff' rival, iDigital Times reported.
Because the short ad is made by Microsoft, it is obvious that the winner in the 'dance showdown' between the two top caliber devices is the tech company's Lenovo Yoga Pro 3. The clip, titled "Yoga Pro 3 - Let's Dance," first compared the two laptops in terms of their thickness. It is clear that the 17-mm thinnest MacBook available is still thicker compared to Microsoft's 13-mm thin Yoga Pro 3.
Lenovo Yoga Pro 3's flexibility was highlighted during the ad's "The Tablet" and "The Tent" portion where Microsoft powered laptop was folded all the way back and even halfway. Yoga Pro 3's suppleness was made possible by its 360 degree hinge. MacBook Air, on the other hand, appears stiff and rigid as it cannot be folded in the same way.
Lastly, the latest video ad features Lenovo Yoga Pro 3's touchscreen capability that again, MacBook Air lacks. It can be noted that Craig Federeghi, Apple's senior vice president, said that the Cupertino-based tech giant has no plans in making touchscreen MacBook. He said the reason is, "Mac is sort of a sit-down experience."
MacBook Pro's stiff and rigid structure can also be traced back to Tim Cook, Apple CEO's 2012 statement that hybrid devices that try to play two gadgets at the same time, like Yoga Pro 3 which is tablet and laptop convertible, tend to not excel in any of the device's role.
On the other hand, Microsoft's latest ad just touched some aspects where Yoga Pro 3 is superior compared to MacBook Air. But there are some specs where Apple's latest laptop excels. One of which is its 12 hours battery which is relatively better compared to Yoga Pro 3's 7.2 hours battery life.
Another important factor is the price where MacBook Air appears more affordable. While the 13-inch Yoga Pro 3 costs $1,300 for the 256GB storage option and $1,500 for the 512GB version, Apple's thinnest laptop cost $999 for 128GB variant and $1,199 for $256GB option.
Microsoft's Let's Dance ad was not the first time that Microsoft somehow picks against Apple. It can be recalled that the software giant made a clip that highlights its Windows 8 tablet's superiority compared to Apple's iPad. And now, it is MacBook Air against Lenovo Yoga Pro 3.
TOP 10 FRANCHISES OF 2020