After six years, Club Nintendo Rewards Program is shutting down.
According to Nintendo, the popular Club Nintendo Rewards Program is coming to an end and will shut down come July 1. Members are now asking what happens to the coins they've earned and will Nintendo begin another program for millions of fans.
In a public notice released on the Club Nintendo official site, the world's largest video game company published that "in order to focus on planning for a new customer loyalty program for our fans, we've decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years."
Club Nintendo Rewards Program is an online tool that allows Nintendo users to register their products in exchange for coins that are used to redeem "various Nintendo-related rewards", according to the tool's official site.
After the last day of the Club Nintendo Rewards Program, what happens then to the members' earned coins? Scott Moffitt of Nintendo shared with Time regarding the discontinuation and said, "we want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances."
The notice also provides information as Nintendo posted that "all coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February. In addition, as a small token of appreciation for your loyalty, all Club Nintendo members will receive a free download code for Flipnote Studio 3D in February 2015."
Meanwhile, no specific replacement program has yet been revealed by Nintendo-however, they will surely bring out a new program for their loyal members. As in the same notice on Club Nintendo Rewards Program shut down, Nintendo mentioned that they "will share details about [their] new program at a later date".
