updated - July 23, 2014 Wednesday EDT
McDonald's will be offering free 12 oz. coffees every day from Sept. 23 through Sept. 29 in celebration of National Coffee Day, which is Sept. 29.
According to the Orlando Sentinel, thousands of McDonald's restaurants in the East Coast will participate in the promotion.
No purchase is necessary, and the giveaway will take place in store or at the drive-thru.
McDonald's first started becoming a serious player in the coffee market after making upgrades in 2006. The following year, Consumer Reports declared McDonald's coffee better than its competitors -- even Starbucks. About three years ago, McDonald's began offering McCafe beverages from espresso machines.
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